Questions and answers
Plain answers about the challenge, membership, Ida, your health and your privacy.
What is I AM FITNESS?
I AM FITNESS is a women's fitness and wellbeing membership with Ida Hekate. Short video sessions for your core, strength, posture and mobility, guided audio for calm and confidence, and programmes that build week by week. Ten to twenty minutes a day, on your phone, at home. It starts with a free 7-Day POWER Challenge.
Who is Ida?
Ida Hekate: Counsellor · Clinical Hypnotherapist · NLP Master Trainer — 10+ years helping thousands of clients.
Ida leads every session and records every audio herself. She is not a doctor, psychologist or physiotherapist, and I AM FITNESS is coaching, not treatment. Read more on the About Ida page.
Is it for beginners?
Yes. Day 1 of the challenge is gentle for everyone. When membership opens you choose your level, beginner, intermediate or advanced, and your plan starts there. The Starter programme is made for anyone new to exercise or coming back after a break.
How long are sessions?
Challenge sessions are 10 to 15 minutes, with a short audio. In membership, most sessions take 10 to 20 minutes; you tell us how many minutes you have most days (10, 20 or 30) and your plan fits around it.
How does the free 7-Day POWER Challenge work?
The free 7-Day POWER Challenge is seven short days with Ida: a video, a guided audio and one tip each day. Join the waitlist and we'll let you know when it opens.
Do I need equipment?
No. A mat and a little floor space are enough for the challenge and for most sessions. If a session uses anything extra, such as light hand weights or a band, it tells you before you start.
What if I have an injury, am pregnant or have recently given birth?
If you have an existing injury, disability, medical condition, are pregnant or have recently given birth, please consult your GP, physiotherapist or other qualified health professional before starting, and follow their advice. Stop any exercise that causes pain, dizziness or discomfort.
If you have any injury, get advice from your GP or physiotherapist first, and consult a health practitioner to make sure this is right for you. Stop exercising if anything causes pain or discomfort.
Before Day 2 we ask a 90-second health check. If anything suggests a lower-impact version is the safer choice, that's what we show you.
Why do you ask health questions?
So we can choose sessions that are safe for you. The questions come from the Adult Pre-Exercise Screening System used across Australia's fitness industry, plus a few on pregnancy, recent birth, pelvic pain and injuries. They take about 90 seconds, and your answers are stored separately from your email and billing details, under a name you choose.
What does it cost and how does the $1 trial work?
Membership starts with 14 days for $1, then $15 a month or $66 every 6 months unless you cancel. Prices in Australian dollars, including GST. The $1 is a one-off trial fee and is not credited to your plan.
Membership opens soon; join the waitlist to hear first.
How do I cancel?
Any time, in Account → Billing, which opens your secure Stripe page. Cancelling takes three taps and no reason is needed. Your membership runs to the end of the period you've paid for. If you cancel during your 14 days for $1, no plan payment is ever taken.
Will my plan renew automatically?
Yes, until you cancel. Stripe emails you a reminder 7 days before your trial ends and before a 6-month renewal, with a link to manage or cancel.
Can I get a refund?
There's no money-back guarantee. We refund where the Australian Consumer Law requires it, and may do so at our discretion. Refunds are processed through Stripe.
Is Ida real or AI?
Ida is real. She leads every session and audio. Later, you'll also be able to message Ida's AI in the app: a clearly labelled assistant trained only on Ida's approved material, so you can ask about a move or your plan any time. It will always be marked as AI, and the real Ida handles anything to do with your safety herself.
Is my data private?
Yes. You can use a nickname; we never need your real name. Your health and progress information is stored under that alias, separately from your email and billing details, in its own secure system in Sydney. It is never used for advertising and never sent to Meta or our email tools. Payments are handled by Stripe, so we never see your card. Full details in our Privacy Policy.
Can I delete my account?
Yes, from Account → Privacy and data. Your membership is cancelled, your account and health data are removed within 24 hours, and backups are cleared within 30 days. You can also download a copy of your data first.
How do I get help, or support right now?
Email support@iamfitness.com.au and we'll reply within two business days. If you need support now, tap "Need support now?" on any screen: Lifeline 13 11 14, Beyond Blue 1300 22 4636, or 000 in an emergency.
If you have any injury, get advice from your GP or physiotherapist first, and consult a health practitioner to make sure this is right for you. Stop exercising if anything causes pain or discomfort.